Pepsi had a wild idea for a microsite to compliment their Superbowl ads. FreeThink built the component that allowed users to upload a photo of their head into the videos and entertain their friends.
Form follows function is a principle associated with modern architecture and industrial design in the 20th century. The principle is that the shape of a structure or object should be primarily based upon its intended function or purpose. The “upload your head” project was an example of how a social media function served it’s purpose foremost, and the creativity followed suit to serve the social media function.