When designers feel passionate enough, we can solve functional problems as simply and elegantly as possible. The resulting form can be timeless and honest. It’s not so much about our mission statement, as it is about listening and understanding our clients. We can understand the essence of a company or brand by asking several important questions.
What’s the thing you’re providing that’s uniquely yours and the world needs most?
Why does your company exist in the first place?
What’s more important than money?
What are you sacrificing and what is your skin in this game?
Is everyone in the company on board together?
Because each client, market, and set of challenges are unique, so too are the design solutions. Design is a tool of communication, and not an aesthetic that we employ across all projects. We do not sacrifice substance for design, and we distill the most precise message possible to remove any barriers to communication. In the end, we harmonize each message or business function with smart usability, styles, color, texture, font usage, and more. It’s all complimentary to the function and message.