CASE STUDY: Animation for Charity (RED)


Client – (RED) is a charity organization started by U2 singer Bono to help eradicate AIDS in Africa. They are partnered with the largest corporations in the world and have raised over $60 million dollars in their first year.

Need - (RED) needed a 1 year commemoration animation that would showcase how far they’ve come and where they plan to go. It would play at fundraising events, parties, during TV promotions, and on their website.

Solution - (RED)’s Ad Agency developed the copy and a rough outline of the style they wanted to incorporate. Once the perfect music was selected, animation production ensued, with collaboration from many talented artists
that helped it to work as both an informative and emotional piece, We think the final product speaks for itself.

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