CASE STUDY: DVD Training for NCAA


Client – The National Collegiate Athletic Association (NCAA) is a voluntary organization through which the nation's colleges and universities govern their athletics programs. It is comprised of institutions, conferences, organizations and individuals committed to the best interests, education and athletics participation of student-athletes.

Need - The NCAA expressed the need to develop an educational, multimedia driven campaign, to help guide
athletic administrators on how to promote alcohol awareness on college campuses. Another need was to find
a way to communicate rule and regulation changes from one year to the next.

Solution - For the alcohol awareness campaign, a presentation was developed with multimedia quizzes,
video driven tutorials, and a workbook companion to reinforce the initiative. The section for rule and regulation
changes was enhanced with animations and intuitive interactivity to help demo the organization’s new legislation
in a fun and dynamic way.

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