CASE STUDY: Kiosk Pitch for Best Buy Stores


Client – Best Buy Co., Inc. sells consumer electronics, home-office products, entertainment software, appliances and related services through more than 1,200 retail stores across the United States, throughout Canada and in China.

Need - Ever been to a store and experienced a really good salesperson? Someone who asked just the right questions, with the proper mixture of service and patience, to help you find the ideal product? Best Buy wanted to bring these shopping assistants to the interactive world.

Solution - A multimedia tool was presented, which questions the consumer’s underlying needs and interests, and helps narrow their search. To bring a human element into the experience, talent was filmed on green screen and incorporated into the interactive tool. The guide walks the user through each step of the process to help narrow their interests. The system engages and assists all types of consumers, from knowledgeable to novice, in a manner that offers personalized product and service recommendations based on their individual needs. This pitch was in partnership with igoDigital.

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